Founded in 1971, Greenfield began as a landholding company, with vast tracts of land in its portfolio. Thousands of hectares in various strategic areas, from the north as far as Bataan and to the south up to Calamba, allowed Greenfield to emerge as one of the leading developers in the country today.
With more than 22-hectares of prime commercial property in Mandaluyong situated within the 110-hectare industrial quadrangle, Greenfield's modest beginnings at commercial development began with what was then known as EDSA Crossing. Developed in the early 1970's as a mixed-use commercial complex with a wet and dry goods market, the old EDSA Central quickly established itself as an accessible hub for various kinds of commerce. In 1998, Greenfield ventured into another commercial center in the growth center of Santa Rosa with the development of Paseo Commercial Center. Dubbed as the outlet mall of the south, Paseo provides a lifestyle center alternative to the regular boxed up malls.
Greenfield also delved into residential developments, with Hillsborough Subdivision Muntinlupa City in 1988, Southwoods Residences, Carmona in 1994, Lexington Garden Village, Pasig City opened in 1997, San Antonio Heights and San Rafael Estates in Sto. Tomas, Batangas in 1998, and the 600-hectare Maunong property now known as Ayala Greenfield Estates developed in the year 1999. In 2004, it launched the now completed 40-storey Soho Central Condominium with the Century Properties and Meridien Group. Its latest offering in 2007, the Pramana Residential Park sought to reinvent suburban living by devoting over half of the community to parks & playgrounds, wide open spaces and tree-lined roads.