"When a decent cup of coffee is hard to come by, interesting things can happen. Or at least they did back in Milwaukee in 1993, when three friends were working nights while keeping their daytime businesses afloat. They required good strong coffee, and not just any coffee. What they were after was something full of flavor to keep them well fueled for long nights and hard work. In order to get it - they decided that they had to roast their own - and ALTERRA™ was born!"