The third generation MR2 had three different names, depending on country; Toyota MR-S in Japan, Toyota MR2 Spyder in the United States, and the Toyota MR2 Roadster in Europe. With the previous MR2 having been in the market for almost ten years, it was time for it to move aside as Toyota released the new MR2, designated ZZW30. Veilside Company Limited is an aftermarket automotive company which used to sell suspension and engine tuning, and still sells interior parts, as well as body parts for aerodynamic and aesthetic enhancement of the vehicle. The name is derived from the owner's name, Yokomaku Hiranao. "Yoko" means "side" and "maku" means "veil", which are compounded to form "VeilSide".